To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened. Upon impact, the tiny bag inflated, demonstrating in miniature what an airbag would do. The ad appeared in influential Brazilian business magazine, Exame, and was surrounded by special packaging ensuring the airbag was not triggered by accident. Via Creativity.
This is a taste of The Radiumphonic Workshop.. the sound lab owned and operated by Radium Audio. Radium Audio shares a ultra rare glimpse of how they work, the machines, people and approach they have to sound which is obsessive and deep..
The lions we recorded in Africa for the new MGM global identity which they will reveal on highlyevolvedsound.com
Imagine people dancing on the typical Brand sonic signature - This is how far this initiative developed from the most typical brand brief to create a sonic signature.
Semi-Permanent is a world leading design conference that to date has hosted 26 events in 9 cities, covering 5 countries, with 164 speakers and over 42,000 attendees. It covers all disciplines of design, including graphic design, film, fine art, illustration, web design, interaction design, photography, visual effects, animation, graffiti, motion graphics, stop motion, and architecture, and much more.
Here is an experiential debate which is the small different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, the use which aims to have we renting cars instead of shopping them. So, they devised the “punked” character antic which towed gullible people’s cars away, replacing them with dejected brick cars, as well as the series to call for help… That phone number, only happened to be the air wave hire who were report live to everybody in Paris… Slightly different. Very cool.
Saatchi & Saatchi Sweden created for Toyota an interesting solution to improve fuel consumption from the observation of the manner of driving, searching for a "smoother ride. " The application, released late last year, simulating a glass of water placed on the dashboard and the challenge is not to drop a drop.
The result was 90.000 downloads and reaching around the # 3 place the most downloaded applications on the App Store, resulting in a total of 400,000 km in ecodriving. How cool is that?
Wiktor Leo Burnett created a campaign for Union Insurance that run for the two weeks as a teaser with a secret organization that took justice on the roads of Slovakia. The Pink Squad against the irresponsible drivers on the roads was born. Great nation wide results and brand awareness of Union Insurance brand.
A video case study outlining the success of an unprecedented social media experiment - allowing users to control the actions of a man through Twitter and view the experiment live via 24/7 video streaming through his webcam. A never before seen look into the Cannes advertising festival.
Getty Images decided to select some of the most visited place in Europe and, in fact, mount its watermark in front of the attractions. The aim was to draw the attention of people who do not usually use their services. The idea is simple and brilliant, a metal frame suspended the watermark of Getty Images in the air, while its base said: "All images You Can Imagine".
There has never been a better way to portray what your product can (or can't) do for a consumer than getting it in their hands. Norwegian Playstation distributor Nordisk Film felt this was definitely the way to show off Move, Sony's answer to the Wiimote, but its agency Suddenly, Oslo, didn't want to go with the usual shopping mall demo or awkward launch party, instead wanting to take the experience right into the living room of the end user, literally.
For Vegetarierbund Deutschland (Vegetarian Foundation Germany), Serviceplan announced the opening of a cannibal restaurant in Berlin. The overwhelming press response made the idea to an international topic. Have a look at this case study to find out what happend to people that donated their bodies to this restaurant.
This action is further proof that it is not necessary to have exorbitant budgets to have an effective campaign.
Over the past four years, Guangyin Yoga Club has had some difficulties to get new members for their yoga classes. To save the business would need about 300 new students, but how to do this with virtually no money?
A bright idea directed by Jacky Xiao: the guys decided to put the yoga master for your club in a small box in one of the busiest places in Shanghai. Every time a person spent the next such case, the master stretched out his arm and gave a small card promoting the site. The result was a series of scares and a much greater success than expected.
The campaign lasted 15 days, with about 35,000 people directly impacted more than 300,000 hits on web videos, more than $ 138,000 in spontaneous media. And after the campaign, about 2,000 people visited the site in about one month, thus gaining 622 new members (107% more than expected!). And the cost of real guys? Only $74.
Discover Boating is an awareness association focused on introducing people to different aspects of the boating lifestyle. As the economy fell in 2009, boat sales dropped nearly 95%. The boating industry had to abandon traditional advertising and turned instead to social media to reach a new audience.
To connect to this new audience Ned Wright created Discover Island, a boaters’ haven on Facebook. The island itself consisted of every type of boating locale: a large river, lakes, streams, all set on the middle of an ocean.
The OK Go band, the ultimate creative, teamed up with Samsung NX100, the ultimate tool to bring us their new project. Stay tuned and see what happens as OK Go makes their next music video with NX100's i-Function Lens on cre8yourworld.com
The Smirnoff Nightlife Exchange Project allows Facebook users to get involved using a Smirnoff App to suggest their ideas for themes that best represent their home country's nightlife. Users can make suggestions across the fashion, food, music and more for their country's crate, with the most popular idea for each location revealed on October 22.
The winning idea will then be transported to one of the 14 participating cities for party-goers to sample a taste of another scene. Events will be held on November 27 in the UK, USA, Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela.
Pepsi's AMP UP is here to help with ladies. AMP UP Before You Score is a new iPhone app from Pepsi that helps you get break down women into 24 categories and gives you tips, hotel directions, and even lets you tweet about it. So all you got to do is find a girl that matches the profile and you pick her profile in the AMP UP app, flip the card and do a quick study and off you go... Would love to see if it really works!
Beyond Castro, BBDO Argentina hired producer Sake, Lateral State Media Lab (specialized in interactive) and the Sarra Studio (of industrial drawing), that helped to construct the project of Nike Air blowing game.
A new development steered by Publicis E-dologic enables people to perform a "Like" action in the real world, and in turn is shown on the Facebook account of that performer.
Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I'd suggest sending the pencils, lions, grand pix' and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know's who those awards will belong to! Check out the video above, the results are just as you'd expect.
Chalking the roads is a Tour de France tradition. Spectators write messages of encouragement to their favorite riders. The Nike Chalkbot was a way to take this positive message even further. It brought the roads of France to everyone. By sending a message to the Chalkbot through SMS, web banners, Twitter or WearYellow.com, people around the world were able to make their mark in yellow. Over the course of a month, the Chalkbot gained over 4,000 followers on Twitter, received over 36,000 messages and printed thousands of them over 13 stages of the Tour de France. By Weiden+Kennedy.
