November 1, 2010

Playstation 3 | Move

Playstation Move from Tom André Engli Andersson on Vimeo.

There has never been a better way to portray what your product can (or can't) do for a consumer than getting it in their hands. Norwegian Playstation distributor Nordisk Film felt this was definitely the way to show off Move, Sony's answer to the Wiimote, but its agency Suddenly, Oslo, didn't want to go with the usual shopping mall demo or awkward launch party, instead wanting to take the experience right into the living room of the end user, literally.

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