September 14, 2010

Smirnoff | Nightlife Exchange Project

The Smirnoff Nightlife Exchange Project allows Facebook users to get involved using a Smirnoff App to suggest their ideas for themes that best represent their home country's nightlife. Users can make suggestions across the fashion, food, music and more for their country's crate, with the most popular idea for each location revealed on October 22.

The winning idea will then be transported to one of the 14 participating cities for party-goers to sample a taste of another scene. Events will be held on November 27 in the UK, USA, Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela.

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