January 31, 2011

Toyota | A Glass of Water

Saatchi & Saatchi Sweden created for Toyota an interesting solution to improve fuel consumption from the observation of the manner of driving, searching for a "smoother ride. " The application, released late last year, simulating a glass of water placed on the dashboard and the challenge is not to drop a drop.

The result was 90.000 downloads and reaching around the # 3 place the most downloaded applications on the App Store, resulting in a total of 400,000 km in ecodriving. How cool is that?

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