February 3, 2011

Europcar: Crush Hour Campaign Case Study

Here is an experiential debate which is the small different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, the use which aims to have we renting cars instead of shopping them. So, they devised the “punked” character antic which towed gullible people’s cars away, replacing them with dejected brick cars, as well as the series to call for help… That phone number, only happened to be the air wave hire who were report live to everybody in Paris… Slightly different. Very cool.

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