November 9, 2010

Dentsu London | Media surfaces: Incidental Media & Journey

Media surfaces: Incidental Media from Dentsu London on Vimeo.

Media surfaces: The Journey from Dentsu London on Vimeo.

This two video sketches illustrate some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic.

Messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing), and messages on the trains utilising old media for the new ideas.

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