November 3, 2010

Nike | Defiant

Beautifully illustrated animation of Nike's Defiant microsite produced by agency AKQA, San Francisco, it tells the story of Athletics West, an American running team formed in 1977 by keen runners Bill Bowerman, Phill Knight and Geoff Holister, who recognised the sorry state of running in their country, which had been left behind on the track by global competition.

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