November 24, 2010

ATTIK & Scion | Take on the Machine

Global creative agency ATTIK and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion "Take On the Machine" campaign is being honored as today's "Site of the Day" on the prestigious Favourite Website Awards (FWA) site, online at

"With the Take On the Machine Augmented Reality game, our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success," said Simon Needham, ATTIK's co-founder and executive creative director. "We take this as yet another acknowledgment of the successful, ongoing collaborations with our clients at Scion. Now entering our ninth year of working together, we continue to push each other to new heights, as proven by this latest FWA recognition."

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