January 5, 2011

Brasil 2016 Logo Promotion

The new Rio 2016 Olympic Games brand was unveiled on Friday, December 31, at Copacabana Beach in front of almost two million people, as part of the Brazilian city’s popular New Year’s Eve celebrations. The brand translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas. Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant Sugar Loaf, radiating joy, unity, celebration, and friendship.

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