October 4, 2010

Virgin | Atlantic

Virgin Atlantic today launched its first global campaign, with spending of around £ 6m.

With a huge production for TV commercial campaign, the brand takes viewers on a metaphorical flight of Virgin Atlantic, a glamorous and surreal world, guiding them in the sensations of flying by the company. All accompanied by the powerful sound of Feeling Good music, by the band MUSE. The campaign also marks the beginning of the new signature "Your airline's Either got it or it hasn't" which is already being used by the company.

Besides the commercial, the campaign also includes print, online banners, billboards, email, promotions and event sponsorships. Created by the RKCR/Y&R.

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