October 7, 2010

Subaru | Mediocrity

Subaru decided to launch the Mediocrity Motor Company, a maker mediocre (and hilarious) that shows just how regular cars are no different and no fun. The concept "Fight mediocrity", you can access by visiting 2011mediocrity.com site and see all models of the company (which indeed are all the same), build your own car (without many additional options), do a quiz, join a game, and even give what is the company's mission (launch every year the same cars and predictable), and check out the videos from hilarious employees.

It's directed by Baker Smith for Harvest Films production.

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