Cosmopolitan//Digital Kitchen

Here's where I make up some lame excuse as to why I haven't been posting. Something that you'd accept but don't really buy, because we both know I've just been lazy- but I mean well and that counts for something.

You can have this Nero song about Promises and we can pretend it's relevant.



Making news, Andrew Hibbard of Pause Fest has been OS doing something kickass and workrelated. During his travels he's been lucky enough to stay at the Cosmopolitan of Las Vegas,.



The hotel partnered with Digital Kitchen, to create an interactive experience through innovative digital content.

Last year the hotel took home the prestigious Grand Prix at Cannes 58th International Festival of Creativity, as well as the Gold Pencil Award at The One Show.

The Columns in the lobby seem to be a crowd favourite, Michael Bay and Martha Stewart re among its admirers. Eight Columns made up of digital screens broadcast content non-stop but the kicker is that it's ad free. What the what?! Talk about creative possibilities. Curating the content for that would be insane, in both a negative and positive way.



The most recent production by Digital Kitchen is a series of vignettes set in an elevator featuring "a cast of eccentric characters". The viewer catches only a moment of each story, much like the elevator experience where the only clues about each person are revealed in the 30 seconds of shared space. The Cosmopolitan are using the footage as part of their TVC.



There's so much more to say about the hotel, but I've never been there so I really don't know. Digital Kitchen have a whole profile on their work here including press and the like.

Andrew, you stayed there, hit us up with a little review!

Pause Fest 2011

I'm very sorry for not updating this blog as it should be and as it use to be, but the reason behind it is that I'm organising Pause Fest. Please go to pausefest.com.au for some digital goodness.

Our lineup and all events are in place. If you live in Melbourne or around please come, visit us and join Pause. We are very excited with the program and all events. The opening night is nearly SOLD OUT, so be quick to register for other events before they go.

Thanks for understanding and see you all at Pause Fest next week!

Attik | Scion - Zeus & the High Voltage tC

Global creative agency ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus. Also please visit Scion FB.

T-Mobile | Angry Birds Live

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!

Cravendale | Cats with Thumbs

Ever wondered why cats stare while you're pouring milk? It's because they know that it is only a matter of time... That time is the only thing between them and opposable thumbs. An army of cats with thumbs is forming and they are after your Cravendale...

Citroën CS3 | Anti Retro

Jonathan Gurvit directed these cool ads for EURO RSCG Buenos Aires.

Audi | A1

Here is an exclusive new film for Audi A1,directed by Sam Brown for Rogue Films. This short minimalistic video reveals lines and parts of the Audi A1 set in the black / white and red environments, much like Jay-Z's hit "On to the next one".

Roman Ruetten | HTC Sensation - Reveal (directors cut)

HTC Sensation is more than just a normal phone. And instead of showing the phone first and then what you can do we descide to go the opposite way with reverse story telling. We show first one of the key features like the great audio experience. We show how the HTC is influencing this world. Until we see an explosion of beautiness and a wonderful soundsculpture. Untill we see the ultimate sound sculpture the HTC sensation

The liquid itself symbolize the different multimedia faces of this phone. Its flexible enough to take every shape that you need according to your demands.

Leviathan | Museum of Science and Industry

The principals of design-focused production studio Leviathan are very proud to announce the debut of their collaborations with executives from integrated marketing communications agency Hoffman York in Chicago and the Museum of Science and Industry, Chicago (MSI). Two new :30 broadcast spots created by Leviathan recently began airing through targeted local cable, broadcast and online media placements, including "Science Rules!" which debuted this week.

Smart fortwo | Big Idea

smart fortwo "A big idea" campaign from Shilo on Vimeo.

smart fortwo "A big idea for two" from Shilo on Vimeo.

smart fortwo "For individualists" from Shilo on Vimeo.

smart fortwo "All in" from Shilo on Vimeo.

Shilo co-founder and director Jose Gomez has directed five commercials for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. The agency's smart fortwo A Big Idea campaign leverages the first co-production between Shilo and Film Deluxe GmbH, which is now representing Jose and his fellow Shilo directors Andre Stringer, Noah Conopask and others in Germany, Austria and Switzerland. A fifth spot will debut soon.

Under Armour | E39

"Julio Jones: UA E39" from Shilo on Vimeo.



Under Armour recently introduced the world's most innovative athletic evaluation improvement tool, stating "It's not a smart shirt. It's genius." Beginning last Thursday and running through today, more than 300 top prospects for the 2011 NFL Draft are participating at the NFL Scouting Combine in Lucas Oil Stadium in Indianapolis. Dozens of prospects, including Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones have been wearing the Under Armour E39 compression shirt during their workouts. It weighs less than 4.5 ounces (127g) and is made from the same material as the rest of the company's compression-based apparel. TVC production is by Shilo and ideation by WMIG led by CD Andre Stringer.

Racing Victoria | Melbourne Festival of Racing

Melbourne Festival of Racing campaign for Racing Victoria was developed by Australian agency on the rise - the Flash Group, who is currently undergoing a big makeover and change of name. This is a unique campaign that unifies all racecourses in Victoria for the first time in their history under umbrella of Melbourne Festival of Racing. The original concept was developed by CD John Hillier and visualised by AD George Hedon. For more information please go to 4seasons1000reasons website.

Apple Mac OS X Lion Preview

Mac OS X Lion. The power of Mac OS X. The magic of iPad. Here’s a preview of some of the top features.

Levis | Rear View Girls in Los Angeles

We are Jessie & Reanin. Our hidden camera will show you fellas and ladies how sly you aren't. The spot, from Colenso BBDO shot by its creative Jae Morrison, has already racked up 6.9 million views over the weekend. NZ Marketing magazine revealed it was picked to promote Levi's Curve ID range of jeans.

FAQ:
Is this for real? Yes.
Can I have your number? No.
What's that song? Something Bigger, Something Better by Amanda Blank
Will you be do another video in my town? Maybe. Hit us up on twitter.
What kind of accent is that? We are Kiwis (New Zealanders), sexy right?
Are you single? For you? no.

Jim Beam | "Bold Choices" Cultural Movement

Jim Beam "Bold Choices" Cultural Movement from StrawberryFrog on Vimeo.

One of America's most iconic brands, Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which “us” will we choose? In the anthem for Jim Beam created by Strawberry Frog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question.

In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.

As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.

“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”

Diesel | Island

“Diesel Island – Land of the Stupid, home of the brave“.

Join the movement and become a citizen at: diesel.com/island

LB | Earth Hour 2011

This is the 60 sec version of the official TVC for Earth Hour 2011.

This Earth Hour 2011: 8.30pm, Saturday 26 March, celebrate your action for the planet with the people of world, and add more to your Earth Hour.

From its inception as a single-city initiative - Sydney, Australia - in 2007, Earth Hour has grown into a global symbol of hope and movement for change. Earth Hour 2010 created history as the world's largest ever voluntary action with people, businesses and governments in 128 countries across every continent coming together to celebrate an unambiguous commitment to the one thing that unites us all - the planet.

Aides | Graffiti

Graffiti willies and hoohoos in a proud tradition of naughty anti-AIDS spot from TBWA Paris for Aides. ECD - Eric Holden and Remi Noel.

Coke | Siege

COKE SIEGE superbowl 2011 from fxandmat on Vimeo.

Fx&Mat is extremely excited to present you the last film they directed, a superbowl film for coke. It took three months and a good team of talented artists to put up together such a challenging project. Production company was Nexus doing it for W+K. Enjoy!

Old Spice | Scent Vacation

W+K does it again for Old spice. Take your nose on a scent vacation full of fun memories and heart surprises.