March 11, 2010

MTV Rocks!

MTV Rocks! - Ident Series from PostPanic on Vimeo.

Agency: MTV Int.
Director: Mischa Rozema
Production: PostPanic

As part of the re-branding of MTV's 6 international specialist music channels, PostPanic were asked to create all the idents (8 in total) for new channel, MTV Rocks. Director Mischa Rozema developed a central theme and wrote a set of scripts based in an imaginary landscape populated with surreal characters and situations. Shot on location in Northern Spain, the footage was then brought back for some CG trickery back here in Amsterdam. Massive Music worked on the audio side of things.
The Deployment ident introduces our rock warriors in full, together with their intricate battle flag deployment.

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