March 11, 2010

Motoblur Hotel

Motoblur Hotel from klipcollective on Vimeo.

With high-powered video projectors and their patented video mapping technology, Klip Collective transformed the Art Deco façade of the Edison Hotel in Miami Beach into an eye-catching 3D illusion for the Super Bowl in February 2010. Using light and shadows, the front wall flies away revealing the building’s interior where room-like vignettes transpire. Twitter feeds about fan excitement and Super Bowl predictions appear in word bubbles around the building occupants.

Hired by Anomaly in New York City, Klip shot all content, edited and site-mapped the video projections. Permitting, site selection and custom equipment installation was coordinated and executed by Klip Collective. The site-specific video installation was sponsored by Motorola and the NFL.

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