March 21, 2011

Solidarités International | World Water Day 2011

Water ink _ BDDP Unlimited and Solidarités International - UK from BDDP Unlimited on Vimeo.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by undrinkable water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012. To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot. The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site,, will gather signatures for the petition.


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  2. Hello

    I am the Community Manager for the Acqua for Life campaign in Australia and the UK.
    As today is World Water Day, I believe this operation is a great event to be talking about.
    The operation, launched by Giorgio Armani in partnership with Green Cross International on 1st March is aimed at collecting safe drinking water for the population in Ghana. The aim is to collect 40 million liters of water. Since the launch, over 12 million liters have been collected, mainly via the facebook application.
    You can look at the main website on and on facebook:
    It would be great if you could help us reach the target by talking about this great operation.
    I have at your disposal a press release and pictures.
    Looking forward to working together
    Best regards