March 4, 2011

Gilette | Worlds Biggest Shave

New York Yankees captain Derek Jeter's chiselled chops are shaved in real-time whilst covering the entire wall of a building in New York's SoHo district. The idea was developed by BBDO New York for its Gillette client while billboard painters are from Colossal Media (with over 45 years' experience between them.

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