May 19, 2010

TBWA | Everybody has to be digital. It is our life.

"Perry Valkenburg, TBWA’s European President and COO International, explains how TBWA handles digital within its agencies around the world. Valkenburg points out that agencies have no choice other than to actually be, think and create digital, which requires an additional skill-set within the organization. He introduces the idea of Digital Arts and explains how these super-specialists work within TBWA, rather than as as a separate company."

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