Nike | CORRI SENZA FRENI

New spot from Nike Running being aired in Italy. Created by Pescerosso, with a collective collaboration with Nobody, production and direction by Mercurio Lorenzo Fonda.

Canon | Pixma

Canon Pixma Sound Sculptures from Dentsu London on Vimeo.

Canon Pixma Sound Sculptures from Dentsu London on Vimeo.

Dentsu London has just launched a beautiful project promoting the new line of Canon Pixma printers.

Done in collaboration with the biochemical / photographer Linden Gledhill, the project called "Sound Sculptures" can be considered surreal, capturing paints simply dancing through the waves of sound. All captured with maximum detail and color. The agency came to Linden through its project called "Water Figures", which became known worldwide, and would fit perfectly to the concept "bringing color to life," used by the Canon PIXMA printers.

The photographs and filming took place using a Canon 5D Mark II, Canon EF 100mm Macro USM.

Lee Myung Su Design Lab | SEIL Bag

SEIL bag by Lee Myung Su design lab from Ben on Vimeo.

Here is a much safer and more creative solution for bicycle riders in the city. Seil Bag is designed to show left and right turn signal of a bicycle as well as some other graphic symbols by detachable wireless controller. It's kool stuff and a winner of a RedDot Award!

Robert Seidel | Chiral

chiral | documentation projection & paper sculpture | MOCA Taipei 2010 from Robert Seidel on Vimeo.

chiral | projection artwork | MOCA Taipei 2010 from Robert Seidel on Vimeo.

Robert Seidel's "Chiral" cinematic etudes expand the two-dimensional image into space, refining ideas from Chinese calligraphy and abstract art into an evolving moving painting. They are projected on a sculpture and a screen made from handmade Taiwanese paper and there develop very different lives on configurations of the same material... They were exibited at Museum of Contemporary Art (Taipei, Taiwan) earlier this year.

The DMCI | Spotlight

DMCI from The DMCI on Vimeo.

PromaxBDA Australia/NZ Conference Opener 02 from The DMCI on Vimeo.

PromaxBDA Australia/NZ Conference Opener 01 from The DMCI on Vimeo.

One HD - Mars Play from The DMCI on Vimeo.

The DMC INITIATIVE is a new Sydney based motion and broadcast design studio which aims to ENGAGE, ENTERTAIN & INSPIRE.

Driven by a passion for creativity, innovation & attention to detail, DMCI provide award winning designs and visual solutions to the Film, Television and Advertising industries.

From concept, design & art direction to channel branding, full scale production & 3D motion graphics, DMCI have the facilities and talent to produce whatever is required.

Led by award winning Creative Director Nathan Drabsch, our team produces high-end content that communicates and entertains. Here are the few examples of their work.

Metaio | The Future of Augmented Reality

metaio GmbH, the leading expert on Augmented Reality (AR), held a conference in Munich, called "insideAR" yesterday, with focus on current practical applications in marketing and industry as well as on the future of this exciting field, which is being identified by many analysts as one of the most disruptive technologies of the years to come. 250 attendees from many countries and industries were able to follow insightful presentations by Intel, Nokia, Siemens and others about their company`s contributions and plans regarding AR. As the many money-earning practical applications on display during the conference demonstrated, Augmented Reality is definitely here to stay and has found its place in everyday life. metaio, as conference host, took opportunity to present its view of market opportunities, its vision of a seamless interconnection between the real and the digital world, and the kind of advanced technologies available already or being developed at the metaio labs at this point in time. Great stuff Metaio!

Converse | Procession

Great new autumn Converse campaign, in which the brand is a unique blend of the legends in basketball and skateboarding with urban culture and music.

Check this awesome video for the campaign, which extends through the website of Converse. The track is the song "Hello Operator" from The White Stripes.

Nando Costa | FOTB 2010

FOTB 2010 Titles from Süperfad on Vimeo.

This year’s titles for FOTB were created by Nando Costa through the use of macro motion pictures and materials with magnetic properties.

ISM Studios | Procrastination

Procrastination from ism studios on Vimeo.

The DMCI was this years branding partner for the 2010 PromaxBDA ANZ Conference.ISM Studios worked in collaboration with the DMCI to produce music and sound design for the 2 openers, and this is the one of them based on a theme of "Procrastination" for the Creative Survival Kit conference theme.

UPS | We ♥ Logistics

The advertising campaign for UPS was created by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "WE LOVE LOGISTICS" to demonstrate enthusiasm that UPS has to offer in transportation solutions and supply chain that may lead to greater competitiveness for its customers. The first ads began appearing in the United States, Britain and China on September 13, and in Mexico on September 20. We might see them in OZ soon too.