June 21, 2010


Qfund from Heerko Groefsema on Vimeo.

In cooperation with advertising agency Categorie1.com Heerko Groefsema created this animation for Questore. The story is told in an abstract and metaphoric way. Simple forms are used to symbolize certain aspects of investments. They purple/magenta object can be seen as the investment. This investment gets eaten by a black blob which represents the so called 'black box' etc.

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