August 22, 2010

Sueddeutsche Zeitung Magazin | AR by Metaio

The entire issue No 33 of the Sueddeutsche Zeitung's supplement magazine (hitting the news stands on August 20th) is dedicated to present its readers with a print media experience never before seen anywhere in this form. In cooperation with Augmented Reality (AR) specialist metaio the entire magazine has been enriched with multimedia content which can be enjoyed by anyone using a smartphone. This makes the SZ magazine the first publication to enhance print media with the attractions and capabilities the digital world has to offer.

If you would like to try it out in vivo, here is the link we got from Metaio with online magazine SZ Magazine

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