August 30, 2010

LG | dLite

LG 'dLite' from Paranoid US on Vimeo.

To promote the new mobile phone, LG dLite, Sophie Gateau, of Paranoid US, directed a playful music video to showcase the phones character-based digital display. The video, via DOJO SF, tells a classic love story to the track, “White” by electropop artist, LIGHTS. The campaign features a website, the video, and other interactive elements.

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