OpenIDEO

Introduction to OpenIDEO / OpenIDEO.com from IDEO on Vimeo.

Jamie Oliver Introduces the OpenIDEO Challenge / OpenIDEO.com from IDEO on Vimeo.

A short animated film introducing OpenIDEO, an online community where people can create solutions to some of the world's toughest challenges. For example: Jamie Oliver is asking how can we raise kids' awareness of the benefits of fresh food so they can make better choices?

For more info please go to: OpenIDEO.com