August 16, 2010


Introduction to OpenIDEO / from IDEO on Vimeo.

Jamie Oliver Introduces the OpenIDEO Challenge / from IDEO on Vimeo.

A short animated film introducing OpenIDEO, an online community where people can create solutions to some of the world's toughest challenges. For example: Jamie Oliver is asking how can we raise kids' awareness of the benefits of fresh food so they can make better choices?

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