February 11, 2011

North Kingdom | LG Good News Billboard Times Square

Behind the Scenes: LG Good News Billboard Times Square from North Kingdom on Vimeo.

On December 14th North Kingdom launched a Good News billboard in Times Square, where passersby could send an SMS to the board and our little character Gil would display the message and sometimes even a response... Gil also would "read" the news (an RSS feed of good news only) and display Tweets with the hashtag #lifeisgood, the weather, and positive messages which we called "Gilisms".

No comments:

Post a Comment