August 24, 2009
PUMA, the official sponsor of Women’s Professional Soccer, also known as WPS, is proud to announce the beginning of a campaign that showcases the greatest female soccer players in the world. Leslie Osborne, Amy Rodriguez and Marta serve as the ambassadors for what will surely become one of the most celebrated female sports leagues ever. The launch campaign from Syrup and PUMA is not about comparing women to men. It’s not about protesting for equal salaries and media coverage. It’s about recognizing great play on the field. It’s about celebrating the joy of exceptional performance and teamwork. When great players play, they take their rightful place on the world stage. Awesome doesn’t beg for attention or ask for permission. Awesome is self-evident. Rolling out across TV, print, online and OOH the “Recognize Awesome” launch will introduce the unique personality, performance and style of each of our awesome stars.