Nike | RUN Fwd - THE GLOBAL EKIDEN RELAY

A global campaign born from the ancient Japanese sport of Ekiden, a popular winter relay whereby teams run over long distances and hand over leadership with the exchange of a sash or 'tasuki'. Being such a test of endurance, each team member feels a considerable amount of pressure and responsibility to achieve.

Once registering at nikerunfwd.jp users can either start a new team or be invited on to a team by other players.