Fantastic ad by Belgian agency Duval Guillaume for the Carlsberg beer. I did expect AR and some more thinking involved, but on my surprise it is simple as it should be.
In the latest issue of male Menzo, aired an ad that entitles the trade mark itself as "Probably the best ad in the world" (Probably the best ad of the world), inviting consumers to simply tear the page of the journal, follow the instructions notice and do something that's actually useful for them: make a bottle opener.
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