October 27, 2010
A beautiful video and a moment of escape by Ryan Lightbourn with images from the Bahamas, and more precisely on Harbour Island and Abaco. Capturing with Nikon and Canon 5D Mark II, with music by Andrew Bird and the group Animal Collective.
In a mixture with Tron, Iron Man, and a clear reference to our beloved James Bond, Mark Jordan Brand, NIKE, has just launched its newest commercial.
We're talking about "Dominate Another Day", where the player Dwyane Wade emerged as the Agent D3, in a somewhat risky mission in a production worthy of Hollywood blockbusters. The whole thing will be continued in other chapters in his journey as a secret agent. Not much, but as I said, the production is worth.
Creation of Wieden + Kennedy, Portland.
October 26, 2010
Connecting via Facebook, players are launched into head-to-head battle with members of the adidas Football online community. Once a player picks their city, they are transported to a Google Maps-style view of the urban sprawl, divided into hundreds of segmented areas. It is up to the gamer to then claim these territories in text-based, one-on-one battles by attacking the space-holder with a choice of three skills, then defending the spot from new challengers with three blocking moves.
Once a player wins 50 territories they can challenge a 'legend' from the adidas stable - for example Barcelona's legend is Lionel Messi - earning a badge for victory and a place in a prize draw for signed adidas gear. All achievements can also be shared via the player's social networks.
This started out as Jim Campbell's contribution to a Nike sponsored arts based project, where a number of individuals were supplied with a pair of Nike trainers and asked to create a piece that 'challenged the function of the shoes, using sport as an inspiration'. Jim's take on this was that since Nike first started making running shoes in 1978, we no longer just use them solely for running, but that we LIVE our life in them. Anyway Jim ended up far too busy with client work to finish this for the deadline so he stepped away from the project and just finished it for himself.
Microsoft kicks off campaign for $ 500 million promoting Kinect.
This is the largest and most integrated marketing campaign in the history of Xbox, where you should be spending about $ 500 million in advertising to attract the attention of Americans from all tribes and all ages.
The first spot, created by Agency215, have just been launched and bring with them the concept that "you control." But the whole thing does not stop there. The strategy includes advertisements Kinect in soda cans, cereal boxes and a large presence in digital media for Nickelodeon and Disney. Microsoft is also organizing a large outdoor event in Times Square, where several panels will be displaying content of the campaign. Finally no moving parts.
Sony launched the Move last m
For Vegetarierbund Deutschland (Vegetarian Foundation Germany), Serviceplan announced the opening of a cannibal restaurant in Berlin. The overwhelming press response made the idea to an international topic. Have a look at this case study to find out what happend to people that donated their bodies to this restaurant.
Go to doritosuk to see the full, interactive 360° version of Professor Green's new video 'Coming to get me'. The 360° functionality enables you to choose which direction in the video you would like to look - you simply click and drag. The video is brought to you by Doritos Late Night - celebrating new and authentic Late Night flavours by bringing you exclusive Late Night music.
Le Royaume from Sébastien Hary on Vimeo.
"Le Royaume" (The king and the Beaver), Student graduating film 2010 at Gobelins, L'école de l'image.
Written, directed and animated by Nuno Alves Rodrigues, Oussama Bouachéria, Julien Chheng, Sébastien Hary, Aymeric Kevin, Ulysse Malassagne & Franck Monier.
Music by Mathieu Alvado.
Insomnia is a festival for innovative electronic music. The creative process within the genre is as varied as the music itself, and the festival hopes to sample a variety of it. The Festival also combines new innovative music with new technology and design through public seminars during the festival. It all shapes through live concerts, dj/club events, seminar, exhibitions, performance, installations and debates. Their venues vary from Tromsø's beautiful old cinema, Verdensteatret and the student house Driv witch used to be the old youth house Brygga where artists like Bel Canto, Röyksopp and Rune Lindbæk started their career.
October 21, 2010
Little is known about this Amazon expedition, but one thing for certain is that it was a hell of a good holiday for all 146 people as we can see from the video. The music is by Baka Beyond "Spirit of the Forest".
Story of Narkule performance is built on facts behind the curtain, such as energy of life and abstract links of the buildings. Nerdworking covered walls / stage floor / stage background to project their visuals on it. NARKULE, its trade center and C Block of Narcity built by architects as a 1/50 models. Nerdworking synchronized and projected their visuals on independently mapped 5 different surfaces at the same time.
Google Slam Demo is a new online service that promotes a sort of competition between demonstration videos for technology issues. Anyone can participate by sending in their videos. Google's aim is to communicate with the service technology in a different way, making "boring" explanations become "great video you should show your friends - thanks to the creativity of Google users.
October 20, 2010
Wake Up The Town focuses on an Arctic town, a winter without sun and the Philips Wake-up Light will help the dwellers wake up in the morning. Can the Wake-up Light help people wake up feeling refreshed in the arctic darkness? And how do people live in the northernmost town on the planet? Amazing film by Doug Pray, director of the highly acclaimed, 'Art & Copy' and 'Surfwise'
New video from Massive attach from their Splitting the Atom album the track called Atlas Air directed by Edouard Salier from Black Dog Films and Digital District Paris.
October 18, 2010
projeqt \ how great stories are told from projeqt on Vimeo.
What's Your Story?
Your story is who you are and how your story gets told is just as important as the story itself.
Great stories keep us riveted to the page. Or the screen (whatever shape or size it happens to come in.) Great stories get shared and are retold time after time after time. Great stories always leave us wanting more.
Projeqt gives you the tools and technology to tell your story. It provides a robust architecture, with unprecedented flexibility and possibilities.
Projeqt is about giving you the power to projeqt your story to the world.
The Adobe Museum of Digital Media is the world's first virtual art museum dedicated to digital art & innovation and will be live on Oct. 6. This video showcases the museum architecture in various locations around the world. If you're interested in learning more, follow the link to become a member! adobemuseum.com
Elias Widerdal is a 20 year old 3D-artist from Swede who studied Motion Graphics Design at the school Hyper Island in Sweden. Amazing stuff for a first showreel.
Abstract:groove teams up with Refrigiwear, an historical insulated clothing brand born back in the 50s in the industrial settings of New York's Meatpacking District to bring you another stunning animation.
The primal inspiration came out from automotive design world, in particular the Italian collective tried to evoke the most technological and futuristic side of vehicles development aesthetic, navigating between hermetic and nocturnal atmospheres.
October 15, 2010
It began with a need for a deeper understanding of the driver and grew into an innovation so revolutionary, it could change the way we move through the world, and how we drive tomorrow. Learn more about the most advanced driving simulator in the world at lexus.com
A superb facility "Clock of Light" at the entrance of the flagship store - Seibu Ikebukuro. A structure built entirely of 4 LED surfaces with a time display, an artistic direction and programming is done by Yugo Nakamura (Tha Ltd) .
This is the 3rd edition of the VisionSonic festival 2010, the following trailer presentation is produced by the duo and Strom Rko varX. This festival presents a survey of audiovisual concerts and performances exploring the relationship between image and sound, in 7 locations in France.
The Sea Organ, and the somewhat newer urban installation called "Greeting to the Sun" by architect Nikola Bašic, are two landmarks of the city of Zadar attracting public attention and representing a contemporary addition to the cultural/historical and ambience-related values of this city.
October 13, 2010
Exclusive footage of VSS Enterprise as she is released from her mothership, VMS Eve and glides fantastically back down to Mojave Space Port. This is a First Manned Free Flight for Virgin Galactic which is getting ready to start their business flights into orbit for 370 passengers that put their deposit for a ride, and others that can afford the $200,000 for a ticket.
An impressive time-lapse project that took 3 years to film, started with a first shot in January 07 and finished in September 2010. It was shot in Paris by DSLR Pentax K 110D camera. Many thanks to patient Pierre Jolivet who was the creator of this time consuming project.
October 12, 2010
Star Wars has been given the Paper Treatment animation and direction by Eric Power. Watch the Original Trilogy retold via paper animation set to the lovely song 'Tatooine' by Jeremy Messersmith.
October 11, 2010
Clark Gregg, the actor known for his recurring role in the Iron Man movies, was on hand to witness the unveiling of the XOS 2 robotic suit at the Raytheon Sarcos research facility in Salt Lake City, Utah. Paramount Home Entertainment prepared this video to coincide with the release of Iron Man 2 on Blu ray and DVD on September 28, 2010.
Can an Epson inkjet print a racetrack faster than a racecar can drive it? Watch the printer take on the might of the Ariel Atom racecar and find out which one comes out on top - printer or car? Is this one of the fastest printers in the world or will the car reign supreme...
Starting November 1st and continuing through November 10th, 2010, Mitsubishi Motors North America, Inc., (MMNA), will host Mitsubishi Live Drive, the World's First Online Test Drive of an actual vehicle utilizing interactive remote control of the company's latest automotive creation, the all-new 2011 Outlander Sport. So, get ready...
October 8, 2010
Plato Art Space is proud to present Candaş Şişman’s video dedicated to famous sculptor İlhan Koman produced for the exhibition İlhan Koman: Hulda Festival, a Journey into Art and Science opening on the 22nd September, 2010. This was a few meters long projection on to a wall in a dark room.
It looks like a TV is getting smarter with a Logitech Revue with Google TV "adapter".
You will need three simple things::
1. HDTV with an HDMI port (Not sure if your TV is HD? Look for the HDMI input port in the back.)
2. Internet (Ethernet or WiFi)(Connect to a wireless network or an Ethernet cable.)
3. Cable or Satellite Set Top Box with HDMI out (Look for the HDMI input port in the back.
October 7, 2010
Reflection New York- Mood Collection from MOOD COLLECTION on Vimeo.
South African Mood - Mood Collection from MOOD COLLECTION on Vimeo.
Crisis - Mood Collection from MOOD COLLECTION on Vimeo.
Let Her - Mood Collection with Elodie Yung from MOOD COLLECTION on Vimeo.
Mood is a collection of four films intimately conceived and filmed by Paul Mignot. Moods is a mix of different genres and locations to bring you the holistic experience in a film format.
Subaru decided to launch the Mediocrity Motor Company, a maker mediocre (and hilarious) that shows just how regular cars are no different and no fun. The concept "Fight mediocrity", you can access by visiting 2011mediocrity.com site and see all models of the company (which indeed are all the same), build your own car (without many additional options), do a quiz, join a game, and even give what is the company's mission (launch every year the same cars and predictable), and check out the videos from hilarious employees.
It's directed by Baker Smith for Harvest Films production.
Stardoll is quite possibly the most successful dot com you've never heard of.
The site has donned some killer heels and raised the bar for virtual worlds and microcommerce platforms alike. Strutting past the 75 million member mark, it now holds the key to a young, industrious demographic who like nothing better than to shop. Contagious mag interviewed Mattias Miksche, CEO of Stardoll.
October 6, 2010
Kingmaker is a location-based social gaming competition which charges players with claiming territory for one of the games' two rival factions - Royals and Rebels - and offers them the opportunity to start building a chest of gold, ready to improve their chances in the real game when it launches on October 29th. Territory is claimed by registering at Fable3Kingmaker.com and placing a virtual flag via a mobile app. Any gold gathered can be spent in the game on customisations and products for the player, in a tidy nod to the growing importance of virtual currencies.
The yearly Flugtag event, sponsored by Red Bull, is growing every year. Up to 80,000 spectators show up in select cities to watch the man-made crafts attempt to glide off the high-rise ramp or crash into the water. This year, they decided to have their host of the event follow a handful of participants to accompany them through their journey - From their beginning build stages to their grand launch. Monkeyhead from Culver City, California were approached to make a quirky show open that captures the fun spirit of the event. And while at it watch their Showreel too.
Samsung's DDR3 brings new levels of performance to notebooks, desktops and servers and pushes the envelope in key areas like power consumption, speed and bandwidth. Our recent 40nm class, 1.35V, 2Gb DDR3 is the world's first ultra-low-power memory technology, with more than a 70% power savings over traditional DDR2 at 2x the bandwidth. When you're ready to make a move to DDR3 or are considering upgrading your systems, we're here to provide the best optimal solution for enhancing your competitive edge. Who's for the green? DBB is.
October 4, 2010
Virgin Atlantic today launched its first global campaign, with spending of around £ 6m.
With a huge production for TV commercial campaign, the brand takes viewers on a metaphorical flight of Virgin Atlantic, a glamorous and surreal world, guiding them in the sensations of flying by the company. All accompanied by the powerful sound of Feeling Good music, by the band MUSE. The campaign also marks the beginning of the new signature "Your airline's Either got it or it hasn't" which is already being used by the company.
Besides the commercial, the campaign also includes print, online banners, billboards, email, promotions and event sponsorships. Created by the RKCR/Y&R.
Relentless Energy presents the first Short Stories film, by renowned photographer and bodyboarder Mickey Smith, explores his world as a true waterman - both as an athlete and artist, and is called The Dark Side of The Lens. This one will blow you away, it's beautiful photography and masculine nature will explain what the surfing is all about.
Researchers at Nokia and the University of Cambridge are developing a flexible circuit board that yields to your epidermis like a… you guessed it. The electronic skin, which includes a touchpad, responds to touch and pressure even when it’s pulled like a piece of gum. In fact, the material can be stretched to up to 20 percent of its original length without losing a lick of performance.
Ars Electronica Futurelab Showreel from onurson on Vimeo.
Since its very inception, Ars Electronica’s focus has been on the tension and interplay at the nexus of art, technology and society. Formulating and implementing the future manifestations of this interaction is the chosen mission of the Ars Electronica Futurelab.
Introducing Pulse 2.0 - the best news reading experience on your iPad! It takes the news sources you follow, and instantly creates a visual mosaic of your news. Tap on an article, and you're presented with a very clean view of the news story.
Firefall Cinematic from Red 5 Studios on Vimeo.
FIREFALL is a team-based action shooter. Join your friends in an epic online campaign across a vast open world to stop the Melding and fight for the survival of humanity against the army of the Chosen. Advance your army and character through technological upgrades. Level up different character classes. Compete for supremacy in various multiplayer game types. Push back the Melding. SAVE EARTH in 2011.
October 1, 2010
KM3D-1 from artschoolvets on Vimeo.
Created by AnOther Magazine with artist and filmmaker Baillie Walsh, KM3D-1 stars Kate Moss. The work continues Moss and Walsh's journey into experimental, multi-dimensional image-making, first seen in their legendary holographic film for Alexander McQueen's autumn/winter 2006 show. This piece was filmed in 1000 frames per second in which Kate looks like a frozen beauty throwing those diamonds all around us.
This action is further proof that it is not necessary to have exorbitant budgets to have an effective campaign.
Over the past four years, Guangyin Yoga Club has had some difficulties to get new members for their yoga classes. To save the business would need about 300 new students, but how to do this with virtually no money?
A bright idea directed by Jacky Xiao: the guys decided to put the yoga master for your club in a small box in one of the busiest places in Shanghai. Every time a person spent the next such case, the master stretched out his arm and gave a small card promoting the site. The result was a series of scares and a much greater success than expected.
The campaign lasted 15 days, with about 35,000 people directly impacted more than 300,000 hits on web videos, more than $ 138,000 in spontaneous media. And after the campaign, about 2,000 people visited the site in about one month, thus gaining 622 new members (107% more than expected!). And the cost of real guys? Only $74.
Daniel M. Kanemoto is a writer/director whose 1999 debut, A LETTER FROM THE WESTERN FRONT, won the Gold Medal for Best Animated Short at the Student Academy Awards. For the past decade, Dan’s diverse body of work (from feature films to national commercial campaigns) has been featured on Nickelodeon, MTV, the Discovery Channel, and film festivals around the world. This is what Daniel does the best.