Microsoft kicks off campaign for $ 500 million promoting Kinect.
This is the largest and most integrated marketing campaign in the history of Xbox, where you should be spending about $ 500 million in advertising to attract the attention of Americans from all tribes and all ages.
The first spot, created by Agency215, have just been launched and bring with them the concept that "you control." But the whole thing does not stop there. The strategy includes advertisements Kinect in soda cans, cereal boxes and a large presence in digital media for Nickelodeon and Disney. Microsoft is also organizing a large outdoor event in Times Square, where several panels will be displaying content of the campaign. Finally no moving parts.
Sony launched the Move last m
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