Connecting via Facebook, players are launched into head-to-head battle with members of the adidas Football online community. Once a player picks their city, they are transported to a Google Maps-style view of the urban sprawl, divided into hundreds of segmented areas. It is up to the gamer to then claim these territories in text-based, one-on-one battles by attacking the space-holder with a choice of three skills, then defending the spot from new challengers with three blocking moves.
Once a player wins 50 territories they can challenge a 'legend' from the adidas stable - for example Barcelona's legend is Lionel Messi - earning a badge for victory and a place in a prize draw for signed adidas gear. All achievements can also be shared via the player's social networks.
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