November 17, 2010
NHS | Condoms
Condom, No Condom?
A video campaign from the British government to promote condom use among adolescents is causing controversy after being accused of being "pornographic."
The YouTube channel chosen by the Public Health System (NHS, its acronym in English) in Britain to promote the campaign, warns users that the images are inappropriate for children under 18 years. The interactive video, a website promoted by the government itself, shows a group of guys visiting a convenience store on the way to a party and the feasibility of buying or not condoms.
You get more than one time to make a choice which extends the communication and your viewing pleasure. Check it out, it's the best Youtube campaign I have seen lately.
Labels:
digital,
Innovation
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