July 21, 2011
The Toyota multi-touch Vision Wall at the 2011 North American International Auto Show (NAIAS) is the single largest interactive marketing initiative leveraging a touch installation to have been created in the history of auto shows. Three 82-inch screens mounted side-by-side turned the Toyota environment into an interactive and immersive brand experience catering to all audience interest levels. With over 50 videos illustrating details and product features, the Toyota Vision Wall gave an in-depth look at Toyota's Prius family of vehicles.
Explore video footage of the Toyota Vision Wall, an interactive brand experience created by George P. Johnson, a multi award-winning experiential marketing agency.