March 14, 2011

BMW and Mercedes Benz | Projections Ads

Sustainable Projection from future:headz on Vimeo.

Mercedes Benz - Transparent Walls (English) from Benjamin Busse on Vimeo.

An innovative, smart way of projection.
BMW used energy mainly powered by regenerative energy storage. The energy was generated by a vertical wind turbine and used for the performance by a new innovative CO2 free energy storage.

For the PRE-SAFE® precrash system from Mercedes-Benz, they made chaotic traffic intersections safer.

Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, Mercedes used a camera to film what was going on around the corner.

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