September 22, 2010
Making Waves – Production Timelapse from ned wright on Vimeo.
Discover Boating is an awareness association focused on introducing people to different aspects of the boating lifestyle. As the economy fell in 2009, boat sales dropped nearly 95%. The boating industry had to abandon traditional advertising and turned instead to social media to reach a new audience.
To connect to this new audience Ned Wright created Discover Island, a boaters’ haven on Facebook. The island itself consisted of every type of boating locale: a large river, lakes, streams, all set on the middle of an ocean.