Doritos | King of Ads

Make an Ad, Make a Fortune

Make the next Doritos advert and win up to £200k!

Think you can create the next great TV ad? The one that everyone will be talking about? The one that will make you famous?

On the 16th February 2010, Doritos launches it’s ‘King of Ads’ campaign, encouraging all budding young directors or anyone with a video camera, to create the next big Doritos TV ad and win up to a staggering £200,000.

Arm yourself with ideas and a video camera and create a 29 second commercial to be uploaded onto www.doritos.co.uk. The makers of the top 15 adverts will then be invited to pitch their Doritos TV ad to a panel of specially selected experts, which includes Bafta award-winning actor, director, and screenwriter Noel Clarke, TV and radio presenter Lauren Laverne and top ad director David Shane. The top three ads, as selected by the panel, will then be put to the public vote to decide who the true King of Ads is.

The budding director of the winning ad with the most votes is guaranteed £100,000 and will win an extra £1 for every vote they receive up to an additional £100,000. They will have their advert watched by millions as it airs across British national television from 12th June to 11th July. Not bad for your first commercial!

Pete Charles, Marketing Manager, Doritos, said: “This is an incredible opportunity for anyone wanting to make a name for themselves in the world of advertising or earn a life changing amount of money. In true Doritos style your adverts can be as bold, leftfield or as funny as you make them – good luck!”

The Doritos King of Ads competition opens to entrants on the 16th February and closes 30th April. Voting for your favourite ads opens from 29th May and closes on the 10th June 2010. Throughout the entry stage there will also be the opportunity to win amazing prizes if your ad is chosen as ad of the week. To download the toolkit and submit your advert visit www.doritos.co.uk.