Yahoo! | Anthem (It’s You)

'The global campaign is focused on personalization and how Yahoo can help people navigate all their services and information online, according to several people familiar with the effort. The company is also expected to unveil new tools to help users customize Yahoo products like Yahoo.com, which it has recently updated to support links to other third-party software like Facebook,' says By Suzanne Vranica and Jessica E. Vascellaro for The Wall Street Journal.

By: Ogilvy & Mather.