You can have this Nero song about Promises and we can pretend it's relevant.
Making news, Andrew Hibbard of Pause Fest has been OS doing something kickass and workrelated. During his travels he's been lucky enough to stay at the Cosmopolitan of Las Vegas,.
The hotel partnered with Digital Kitchen, to create an interactive experience through innovative digital content.
Last year the hotel took home the prestigious Grand Prix at Cannes 58th International Festival of Creativity, as well as the Gold Pencil Award at The One Show.
The Columns in the lobby seem to be a crowd favourite, Michael Bay and Martha Stewart re among its admirers. Eight Columns made up of digital screens broadcast content non-stop but the kicker is that it's ad free. What the what?! Talk about creative possibilities. Curating the content for that would be insane, in both a negative and positive way.
The most recent production by Digital Kitchen is a series of vignettes set in an elevator featuring "a cast of eccentric characters". The viewer catches only a moment of each story, much like the elevator experience where the only clues about each person are revealed in the 30 seconds of shared space. The Cosmopolitan are using the footage as part of their TVC.
There's so much more to say about the hotel, but I've never been there so I really don't know. Digital Kitchen have a whole profile on their work here including press and the like.
Andrew, you stayed there, hit us up with a little review!
