October 30, 2009
Eichborn
Most people don't like flies... how about marketing flies?
Are they annoying or cute? See it for yourself.
October 29, 2009
VW Case Study
This week, we have a great case study from one of Irelands leading Digital experts, Mark Congiusta from Irish International. Mark is looking at a campaign that uses best practice across a number of digital marketing disciplines and gives us some great insights into why this campaign was such a success.
If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie
SNICKERS Case Study Urban Arena
Snickers Urban Arena was a BTL platform for Snickers developed in 2008. The goal was to bring SNICKERS into Romanian urban culture. And judging by results, Snickers Urban Arena was indeed a success.
The campaign won:
Oscar MARS - GOLD
Effie - SILVER
Ad'Or - SILVER & BRONZE
Transformers Case Study
A video case study about an out of home Adshel campaign for Transformers: Revenge of the Fallen movie.
The campaign incorporated 50 sites of Adshels Bluetooth network (out of 200 sites), making this the largest integrated mobile and outdoor campaign to date. The BlueZone downloads offered throughout the network include video trailers, ring tones, screensavers and movie alerts plus a movie voucher that can be redeemed at a Hoyts Candy Bar.
Lunchbox Builder - Digital Case Study
Custom made. It is the distinguishing factor between what everyone else is doing and creativity. Each day before school, kids customize their lunches. A ham sandwich or peanut butter and jelly? Milk or juice?
Why shouldn't they have a customized lunch box as well?
Honda - Warm Technology - digital case study
www.honda.co.uk/warmtechnology
Innovative use of rich media and 3D video
Highlights Honda's technology credentials and innovative approach to advancement
For Honda, technology is all about fulfilling human needs
Digital creative agency Collective created a flash and 3D virtual museum, featuring a human science "explainer", and live web chats with Honda's engineers
October 28, 2009
By SUPERBIEN
SUPERBIEN présente « LE NUAGE » from SUPERBIEN on Vimeo.
PATACHROMO™ from SUPERBIEN on Vimeo.
SUPER 2009 ! from SUPERBIEN on Vimeo.
Kaleidocube from SUPERBIEN on Vimeo.
NYC Worms from SUPERBIEN on Vimeo.
Paris Monsters from SUPERBIEN on Vimeo.
October 27, 2009
Glastonbury 2008 - Pi Interactive Installation
Glastonbury 2008 - Pi Interactive Installation from seeper on Vimeo.
Arts and technology collective seeper baked a giant interactive Pi for the 2008 Glastonbury Festival. The filling being the audience.
They asked: “If there is no beginning and no end, then what?” their answer” Pi, Pie or a circle?” In this instant a 16 metre round Big Top tent in the festivals Trash City area, that responds to the motion of the people within it.
Standing inside the Pi people were tracked by cameras and saw a silhouette of themselves on the walls of the space. As they moved photons, plasmas and other particles radiated from them and were sent flying around the space. Their movement also controlled sound as one of a series of instruments. Scratching a beat, playing a bass or strumming strings made the audience not only the filling but also the players, conductors and composers of their own collective Pi.
Augmented Reality DJ System - ARDJ
ARDJ - Augmented Reality DJ System from easterislandhead on Vimeo.
ARDJ is a system designed to put creative control of DJ-style performance into the hands of the viewer. This work incorporates a simple, and virtually no-cost interface into a digital music workstation making use of Augmented Reality technology. Along with the technological aspects, the work challenges conventional ideas regarding performance, song structure, and interactivity between music consumer and producer.
MTV HD Crow
MTV HD Crow from mate on Vimeo.
A spot by PSYOP
Directed by Marie Hyon, Marco Spier
Design by Marie Hyon, Mate Steinforth, Mato Bilic
3D by Todd Akita, Alvin Bae, Dave Barosin, Laurent Barthalemy, Pakorn Bupphavesa, Damon Ciarelli, Kevin Estey, Jason Goodman, Ajit Menon, Naomi Nishimura, Melanie Tonkin, Lutz Vogel
Flame by Jamie Aguirre, Eben Mears, Joe Vitale
Roto by Ella Boliver, J Bush, Stephania Gallico, Carlos Rosario
Producer Angela Bowen, Lucia Grillo, Brett Goldberg, Chad Nau
Executive Producer Justin Booth-Clibborn
Strange Fruit -The Field - Bcn
Strange Fruit -The Field- @ Bcn from Donny Romanazzi on Vimeo.
Strange Fruit is a performing arts company that produces and performes a remarkable style of work that fuses theatre, dance and circus, perched atop 4 metres high flexible poles. I shot them last September in Barcelona. Shot with naked Canon HV30 and edited in FCE.
For more info: strangefruit.net.au
Craig Penn's 2009 Showreel
The New . Craig Penn's 2009 Showreel from Craig Penn on Vimeo.
This is a showreel of some of the animation work Craig Penn have completed at Framestore & MillFilm in London from 1997. All the beautiful lighting, rendering, texturing & rigs were created by the talented boys & girls of both these facilities. Craig just did the animation and a little rigging of his own.
Movingbrands Mash-up
Moving Brands/ Moving World from Moving Brands on Vimeo.
A mash-up movie made using found media and social networking applications to portray our moving world.
movingbrands.com
Iluminated Apparel 2010
Iluminated Apparel 2010 from Lumina Motion on Vimeo.
Technique: video projection using tridimensional mapping on models and surrounding walls.
Make up: Minata Mus make-up studio
Models: Francisca Benavides / Macarena Cox
Apparel design by Loreto Correa
Production & Art Direction: Germán Gana / José M. Ramos
Music: Sixteen by Le Tigre
October 26, 2009
Adidas | Pieces of Heroes
Pieces.of.Heroes from Camille Marotte on Vimeo.
3D : Cinema 4D 11
grading : After Effects
music : Maurin Zahnd
done at vente-privee.com
Design Your Wallpaper
It’s an online Flash based application that allows you to create some amazing wallpapers in real time as if you were in Photoshop. Get cracking at: http://wallpapers.x3studios.com
Libeskind about Abu Dhabi
Abu Dhabi from TronicStudio on Vimeo.
Architect Daniel Libeskind commissioned Tronic to create a brand film to highlight his conceptual approach to his design of a large scale building in Abu Dhabi. The film also provided insight into the history and culture of Abu Dhabi. Tronic directed a green screen shoot of Libeskind and composited his footage with animated visuals that brought his words and building to life.
AXA
AXA_EVOLUTION from TronicStudio on Vimeo.
For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world. The spot highlights the rapid evolution of mankind by showcasing an origami man transforming himself into some of the most important inventions throughout history. Ending with a question mark and a resolve on the AXA logo, the spot informs the public that the future is uncertain – but AXA is present now and through any changes to come.
October 23, 2009
SWEATSHOPPE
SWEATSHOPPE, 4spots, the landing extras from SWEATSHOPPE on Vimeo.
In an effort to establish new platforms for public art and performance, the
multimedia duo SWEATSHOPPE has developed a new interactive technology that enables
them to explore the relationship between video, mark making and architecture. Dubbed
"video painting", this technology allows them to essentially "paint" video onto any
surface. Shooting in Queens, Brooklyn, and Manhattan, the duo spent weeks
documenting their work in urban settings to create "The Landing" the first in a
series of episodes that showcases their work as artist, technologist and performers.
This video shows 4 full uncut extra clips form the landing.
sweatshoppe.org
myspace.com/sweatshoppe
Interactive Type
LAIKA from Michael Flückiger on Vimeo.
Bachelor Thesis von Michael Flückiger und Nicolas Kunz
Hochschule der Künste Bern 2009.
October 22, 2009
DVS Skate & Create 2009 Feature
DVS Skate & Create 2009 Feature from DVS Shoe Company on Vimeo.
Behind the scenes.
DVS Skate & Create 2009 Behind The Scenes from DVS Shoe Company on Vimeo.
DVS proudly presents its official entry for Transworld Skateboarding's 2009 Skate & Create contest. To see more footage and photos from this years contest, please visit dvsshoes.com/skate
Director-Colin Kennedy
Director of Photography-Marc Ritzema
Art Director-Matthew Deak
Editor-Colin Kennedy
Visual Effects-Ryan Marcus
Music-
Air Castles
"Broken Watches"
Night And Day EP
Winter Hymns Records
Sony Australia Campaign
As part of a Sony ad campaign in Australia, the company launched a PS3 into a Bravia LCD TV at 50mph.
October 21, 2009
October 20, 2009
Maker Profile - Kinetic Wave Sculptures
Maker Profile - Kinetic Wave Sculptures on MAKE: television from make magazine on Vimeo.
Reuben Margolin, a Bay Area visionary and longtime maker, creates totally singular techno-kinetic wave sculptures. Using everything from wood to cardboard to found and salvaged objects, Reuben’s artwork is diverse, with sculptures ranging from tiny to looming, motorized to hand-cranked. Focusing on natural elements like a discrete water droplet or a powerful ocean eddy, his work is elegant and hypnotic. Also, learn how ocean waves can power our future. Learn more about Reuben at reubenmargolin.com
Facebook Facelift
Facebook Facelift - Home & Profiles from wearetol on Vimeo.
The Facebook Facelift is a self initiated project to challenge the form and functionality of Facebook. It's streamlined, structured, linear interface is more comprehendible, enhancing the user experience and absorbability of content.
The home page features many new benefits: the publisher toolbar enables users to post content from any page within Facebook, saving time in navigating needlessly through profiles; the streams' two-tiered filter (content type & content contributers) also creates a more coherent structure with the core elements retaining their position throughout most of the site; and the live feed displays a constant stream of all content posted in a users network, which expands upon mouse over.
Profiles also integrate with the system more seamlessly. Just as friend lists filter the stream by a select number of people, user profiles simply filter content to a single person, creating a clearer and more comprehendible layout.
Offf 2009 Oeiras : Ambient Reel
Offf 2009 Oeiras : Ambient Reel from Designflux : Devoted to Motion on Vimeo.
Film & Edit by Mark Webster
Production : Pyramyd NTCV
Since 2001, OFFF festival has been held in Barcelona, becoming the globally recognized and trendsetting event it is today. The three-day festival showcases top digital artists, web, print and interactive designers, motion graphics studios, and new music adventurous. OFFF festival provides insight into all culture media platforms.
OFFF is spreading the work of a generation of creators that are breaking all kind of limits. Those separating the commercial arena from the worlds of art and design; music from illustration, or ink and chalk from pixels. Artists that have grown with the web and receive inspiration from digital tools, even when their canvas is not the screen.
OFFF dreams about the future, and then writes the code for it.
October 19, 2009
Kiel Johnson's Cardboard Twin Lens Reflex Camera Time Lapse
Kiel Johnson's Cardboard Twin Lens Reflex Camera Time Lapse from Theo Jemison on Vimeo.
Time Lapse Video of Kiel Johnson's Cardboard Sculpture of a Twin Lens Reflex Camera made strictly from cardboard, hot glue, and tape.
See more of Kiel Johnson’s work at hyperbolestudios.com
Director of Photography: Theo Jemison
theojemison.com
Edited By: Arthur Mor arthurmor.com
Music By: Sixto Rodriguez lightintheattic.net/releases/rodriguez/
Later we made the sculpture into a pinhole camera and actually took photos with it.
See some of those photos at flickr.com/photos/theophoto/
Birds & the Bees
VG is Norway’s largest print newspaper, they have a new commercial series called Life Time about the “Big Questions”.
FLYING IN THE WIND
FLYING IN THE WIND from ABOVE on Vimeo.
Previous to the Euro this was printed on the French Franc "Je seme a tout vent" (I sow with the wind) was the perfect match for this site specific stencil and Arrow kite installation. The young girl flying her "arrow kite" in the Parisian wind.
Falcon by The Shamptonian Instituteplus
The Falcon from The Shamptonian Institute on Vimeo.
The Falcon is a steampunk stop-motion film starring Professor Weston (ISO 50), Silly Patty (+2/-2 EV) and 'Howell' the Owl (f/256) during the Age of Argus as they journey throughout the Focal Kingdom.
Composed entirely of macro-photographed hardware pieces from disassembled vintage/antique cameras, 'The Falcon' features music from eslmusic.com artist Thunderball with sound design by Bret Johnson.
From A.gfa to Z.eiss, and whatever your (small, medium or large) format, The Falcon has a perspective for everyone. Visit thefalcon.tv for the full story/synopsis.
Special appearance by: the Aperturians; Howell's wife Bell.
Partial list of parts: Falcon Minette, Argus AF & C3, Mercury II, Yashica TL, assorted Weston Light Meters, various Polaroid Land Cameras.
Andrew Morev | Spotlight
Color.NOISE
Experimental project
Soundtrack - COMBUSTION "Fake ID"
Meat. The Story of All-Russian Fraud
Documentary film open sequence on NTV Channel (Russia). The project tells the truth about secret weapons of meat industry and what is inside products we buy in supermarkets.
Voiceover:
In the beginning there was a Meat. The Meat was indeed. The Meat was in meat dumplings, frankfurters and even in sausages...And then it was substituted. What are the things our beloved meat products are made of? This evening in front of your eyes the secret of great all-russian fraud will be discovered. The Meat. The story of All-Russian Fraud.
© NTV Channel, 2009
Design and animation by Andrew Morev
Logo by Ilya Gololobov
Music by Oleg Emirov
Call Out
Talk show open.
Reporter
Weekly short documentaries open.
Montage 2008
Most recent and fresh motion works collected.
Color.NOISE from Andrew Morev on Vimeo.
Experimental project
Soundtrack - COMBUSTION "Fake ID"
Meat. The Story of All-Russian Fraud
Meat. The Story of All-Russian Fraud from Andrew Morev on Vimeo.
Documentary film open sequence on NTV Channel (Russia). The project tells the truth about secret weapons of meat industry and what is inside products we buy in supermarkets.
Voiceover:
In the beginning there was a Meat. The Meat was indeed. The Meat was in meat dumplings, frankfurters and even in sausages...And then it was substituted. What are the things our beloved meat products are made of? This evening in front of your eyes the secret of great all-russian fraud will be discovered. The Meat. The story of All-Russian Fraud.
© NTV Channel, 2009
Design and animation by Andrew Morev
Logo by Ilya Gololobov
Music by Oleg Emirov
Call Out
Call Out from Andrew Morev on Vimeo.
Talk show open.
Reporter
Reporter from Andrew Morev on Vimeo.
Weekly short documentaries open.
Montage 2008
Montage 2008 from Andrew Morev on Vimeo.
Most recent and fresh motion works collected.
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