January 31, 2011
Saatchi & Saatchi Sweden created for Toyota an interesting solution to improve fuel consumption from the observation of the manner of driving, searching for a "smoother ride. " The application, released late last year, simulating a glass of water placed on the dashboard and the challenge is not to drop a drop.
The result was 90.000 downloads and reaching around the # 3 place the most downloaded applications on the App Store, resulting in a total of 400,000 km in ecodriving. How cool is that?
For this project Adam Voorhes collaborated with illustrator Will Bryant to create a stop motion animation for Bluetooth's publication 'Signature.' They incorporated the cover copy and the logo into the illustration and filled the cover with Will's signature style. "I love seeing a cover done organically, let alone being able to display it as an animation!", says Adam.
New York based interactive design specialists Tronic has installed a wall-sized screen at Yahoo!'s Sunnyvale campus that detects and interacts with people as they pass by. It begins with attract mode, displaying a giant Y! logo composed of monolithic stacking tiles. Each of these interactive tiles represents one of the brands properties, Finance, Sport, News or Shine (horoscopes), and shifts with the passer by, mimicking their movement.
Yahoo!'s agency Goodby Silverstein Partners, San Francisco were responsible for commissioning the project and briefed Tronic that the wall should have no instructions but an intuitive interface that people should discover and learn as they spend time with it and play around.
Silent Transitions [6000fps] from Salomon on Vimeo.
Silent Transitions is a personal project inspired by two verses from Scripture - 2 Samuel 22vs20 and Psalm 46vs10. Shot in Dubai at 60 fps and slowed down to 1% using twixtor - not perfect as always but it works.
Being extremely passionate about clean energy and a sustainable future for the planet, Niles Heckman felt obligated to do his version of a public service announcement. The concept was to start dirty and end clean. Beginning by showing the most destructive forms of energy (deforestation, coal, oil, shale) in addition to some of their side effects and then transition to systems that are cleaner but still have major downsides associated (nuclear, bio fuels, hydro) and conclude with renewables (geothermal, tidal, solar, and wind) which have very minimal negative side effects and impact on our ecosystem.
This reel consists mainly from personal and school projects and a dash of freelance, but for Sander van Dijk this is only the beginning. Cute, warm and well produced motion graphics.
It looks like popular European VIVA channel got a nice face lift by director Maxim Zhestkov, Creative Director: Dinko Lacic, Executive Producer: Patrick Skerlec and the
Sound Design: Marcelo Baldin.
EF - Live The Language - London from Albin Holmqvist on Vimeo.
EF - Live The Language - Beijing from Albin Holmqvist on Vimeo.
EF - Live The Language - Barcelona from Albin Holmqvist on Vimeo.
EF - Live The Language - Paris from Albin Holmqvist on Vimeo.
Here are few commercials for EF Language Schools, and a quite good ones too. Directed by Gustav Johansson, produced by Camp David and typo illustration by Albin Holmqvist. Those videos just make you want to go there!
This is an example, how to use the basic stuff in your room in such creative and musician way. Just take some noisy and voiced objects and record them with any sampler. At the end use all this stuff to create any music u desire. Or... You even don't need any sampler. Just use your friends, give them gadgets and transform your party into gizmo-jam-session. I can guarantee much fun. Enjoy!
January 26, 2011
A one of a kind experience, INSERT COIN(S) will electrify all your senses with its revolutionary amalgamation of classic arcades, ultra lounge service, console video gaming and the world's greatest VideoDJs all under its 7000 square foot roof! Nestled in the iconic neon-laden Fremont East District of Las Vegas.
INSERT COIN(S) is the epicenter of modern entertainment with its ever-changing library of video game goodness from yesterday to today and state of the art musical exhibitions with the mixed media artists of ScreenWerks.
Whether you and your friends decide to play your favorite games in the STATIONS with a game controller and cocktail service, battle it out in our COIN-OP CORNER, or make moves in THE VIP section to the beats of our Video DJs, INSERT COIN(S) is guaranteed to shatter all expectations!
Each of these films was shot by cinematographer Pat Notaro, Jonathan's brother, who has also has a long history of shooting for FUEL TV.
Music industry pioneer and front man of The Black Eyed Peas, will.i.am, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree universe of the legendary music group. Featuring the world`s first 360-degree view music video ("The Time 360"), BEP360 features the song "The Time (Dirty Bit)," the first single from new CD, "The Beginning", now available on Interscope Records.
Flash Aktins is down on his luck but his procrastinations through social networking see him turn star again. A purposefully confusing over the top video reflects how overwhelmed we all feel having to juggle facebook, twitter, youtube, myspace and more. Made on a very tight budget, filmed and staring a powerbook g4 apple mac music video.
The balloon, filled with helium gas and carrying a load of paper planes, took 2.6 hours to rise to 37,339 metres (that’s at the edge of space!), where it burst and took only 40 minutes to fall back to earth. It landed in a forest just south east of Berlin, where our team had to use a very long pole to retrieve the payload from the top of a tree.
The hand-crafted paper planes with their precious cargo of Samsung SD memory cards were released at around 36,3500 metres and could land anywhere!
If anyone finds a plane and memory card, they can contact us at www.projectspaceplanes.com/ask and we will try to put them in touch with the person who uploaded their piece of data onto that memory card.
January 20, 2011
A global campaign born from the ancient Japanese sport of Ekiden, a popular winter relay whereby teams run over long distances and hand over leadership with the exchange of a sash or 'tasuki'. Being such a test of endurance, each team member feels a considerable amount of pressure and responsibility to achieve.
Once registering at nikerunfwd.jp users can either start a new team or be invited on to a team by other players.
The yellow dots are aircraft.
It is a 24 hour observation of all of the large aircraft flights in the
world, condensed down to about 2 minutes. You can tell it was summer
time in the north by the sun's footprint over the planet. You could see
that it didn't quite set in the extreme north and it didn't quite rise in
the extreme south.
Notice that as evening approaches, the traffic is predominantly from the US
to Europe and when daylight comes, the traffic switches and it
is predominantly from Europe to the US.
FUEL TV On-Air Brand Rethink from Brand New School on Vimeo.
The artists and producers from international production company and design studio Brand New School (BNS, www.BrandNewSchool.com) are very proud to announce the delivery of their latest work for FUEL TV (www.fuel.tv), the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them.
The relationship between BNS and FUEL TV began in 2003 before the network's launch, when BNS founder, executive creative director and director Jonathan Notaro and his colleagues collaborated with FUEL TV to design and produce the network's original broadcast identity package. Also tasked with delivering a set of network IDs, BNS suggested that the network introduce a "Free Form Film Festival," where every ID is unique instead of following channel-wide guidelines. This anti-brand approach BNS proposed involved using 10 IDs with tones ranging from comedic to contemplative to musical, and with techniques ranging from film to stop-motion to CG. BNS produced the very first FUEL TV IDs, and since then, the network has commissioned dozens of iterations in tandem with other design studios and artists, and FUEL TV's world-acclaimed IDs have earned countless awards.
January 19, 2011
This is a university video-project made by "Game Design" students from Munich.
Done in a single-shot fashion, the film covers different eras of the video-game history from the beginning.
Here is the new showreel by ChezEddy with French music theme "Home" by Edward Sharpe And The Magnetic Zeros. Creation and visual effects for clients such as Suzuki, Nespresso, Nestle and Sephora. I checked their Nespresso web project on wfa today and it was impessive and fast to load. Great stuff ChezEddy!
Havas is a leading global advertising and communications services group. A multicultural and decentralized Group, Havas is present in more than 100 countries through its agencies and contractual affiliations. In January 2009, the Group reorganized into two Business Units: HAVAS Worldwide and HAVAS Media. This simplified structure promotes synergies and further reinforces HAVAS’ positioning as the most integrated group in its sector. This is a campaign for Darty directed by Jack and produced by Wanda.
Inspired by our love of robots, double g studios won a competitive pitch to direct and animate 20 energetic idents for Channel 4's T4. The personality of each robot was enhanced through costume design, choreography and their relationship with the new 3d logos. Here's a mash up from the 20.
In-Game footage from the upcoming iOS (iPhone, iPod Touch & iPad) game "Race After 1977".
Footage was recorded using an iPhone 4G and this game is soon to kick in on iTunes.
The Nomads are revving up their engines...
Soon you will get the chance to join them...
January 14, 2011
Interactive Display Window Concept from Gustaf Engström on Vimeo.
Interactive Display Window Behind the Scenes from Gustaf Engström on Vimeo.
Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.
In JWT's sixth annual year-end forecast of trends for the near future, technology is the overriding theme, driving many of our trends and at the center of others. The economy also continues to be a common thread. As a companion to their 88-page report, JWT created a 2-minute teaser video that gives a quick rundown of the 10 trends.
To read more about JWT's "10 Trends for 2011" visit JWTIntelligence.com
The 2011 Trend Report is now available at http://www.trendhunter.com/trendreports, and to celebrate, they are releasing their annual video / 2011 trend forecast so that you can see all of the hottest consumer trends for 2011 in fashion, design, pop culture, eco, tech and advertising.
January 13, 2011
International production company and design studio Brand New School (BNS) is very proud to announce the official launch of its new website, online now at www.BrandNewSchool.com. The site launched in beta mode during the recent holidays, and today, BNS founder, executive creative director and director Jonathan Notaro and his colleagues are inviting everyone to please visit, provide feedback, and share in the fun. The site has also been nominated for a Favourite Website Award (FWA); to cast your vote, please visit http://www.thefwa.com/submissions/brandnewschool-com
"We now have offices in New York, Los Angeles and London," Notaro began, "and my goal with the new site was to creatively showcase the bonds between our people. We wanted the site to allow each of us and our friends and colleagues to learn about each other, and to share our work, our inspirations and our cultures."
We are a small group of people who have been engaged with the .hiv-initiative for quite some time. As employees of an advertising agency we have dealt with the issue of HIV/AIDS before, for instance, during several projects for the Michael Stich Foundation.
Our goal is to establish a new top-level domain (such as .com, .de or .org): .hiv
Every website in the world could soon have the domain name ending .hiv -- and whilst the content of the site remains the same, you'll be doing something good by using the .hiv-version of the website. Because every time someone visits the site, the owner donates a small amount of money to an international charity, which passes the money on to all those who are trying to beat the virus all over the world.
After opening the year with the duel in Abu Dhabi, Rafael Nadal and Roger Federer met again, this time to promote the Doha ATP 250, in an unusual way: The players exchanged the ball on a court that floated over the Persian Gulf.
Microsoft presented Surface 2 at the CES 2011 earlier last week that has created lot of posts in the media. I must say I did get excited seeing the first one too but I never got a chance to see it in real. Hopefully Microsoft Surface 2 becomes more affordable and accessible in 2011.
January 12, 2011
The alpha version of Push Snowboarding kit is ready to take to the Burton European Open in Laax, Switzerland this week!
Throughout this week the Push crew be releasing a series of five videos detailing the R&D work the team have undertaken to create the five sensors that we're using to capture the different types of data from Burton pro riders.
January 10, 2011
The generous types at Nike through AKQA, London have developed a free iPhone app to help people keep up their good exercise intentions in the New Year. And Nike+ itself has been busy, unveiling a GPS-powered watch at CES thanks to a collaboration with sat nav meisters TomTom. Monitoring details such as location, heart rate and lap times, the watch will be available in the US and UK from 1 April, with other markets to follow.
To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled "The Chase." The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.
ShapeShifter from Charlex on Vimeo.
Charlex as a creative design studio, has thrown a fancy mission statements out the window and is simply embracing versatility. "We can take any idea — or even just a seed of an idea — and bring it to life with visual panache. Conceptualizing a campaign from start to finish? We can do that. Visual effects and animation assists? We can do that, too", says Charlex from NYC.
January 6, 2011
The film, titled "The Fall (Angels)" (The Fall - Angels), is a creation of English agency BBH and will run in the Brazilian market by Borghierh Lowe, representing the brand in Brazil. Altogether, the innovation will receive an investment of $ 14 million in marketing.
The film, which will be presented on January 12 in open and cable TV from all over Brazil in 45 versions and 30 seconds, is central slogan "Even angels fall." In the plot, seven international models - the Polish Magda Klebanska, the English Adewole Betty and Frances Phillips, Portuguese and Croatian Sara Sampaio, Josipa Jankovic, Josipa Grdic, Iva Ivanovic and represented by one of the main agencies worldwide, Storm Models - beautiful live angels falling from the sky when the character played by actor Domenico Clores, Excite uses AXE.
And if you ever wondered where angels fall, it's the city called Split in Croatia.
Anamorphic Architecture from zizizic on Vimeo.
Anamorphic Architecture_2 from zizizic on Vimeo.
David Hall developed low polygon forms from basic primitives and through a series of deformations and replications produced a structure with minimal data. These structures where then developed (made planar) in order for them to be printed two dimensionally.
This enabled the surface to be re-constructed back to its original 3D form. As the object exists in 3D in both digital and analogue form this allows us to project animations and graphic back onto the object from the digital version with relative accuracy. In effect the form exists in digital and analogue spaces simultaneously.
The analogue and digital spaces are converging into what has become known as Augmented Space or Augmented Reality. This convergence will accelerate in the near future as LED architectural surface technology and motor actuators become cheaper.
January 5, 2011
The new Rio 2016 Olympic Games brand was unveiled on Friday, December 31, at Copacabana Beach in front of almost two million people, as part of the Brazilian city’s popular New Year’s Eve celebrations. The brand translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas. Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant Sugar Loaf, radiating joy, unity, celebration, and friendship.
Wiktor Leo Burnett created a campaign for Union Insurance that run for the two weeks as a teaser with a secret organization that took justice on the roads of Slovakia. The Pink Squad against the irresponsible drivers on the roads was born. Great nation wide results and brand awareness of Union Insurance brand.
January 4, 2011
Here we have the new Heineken ad that has topped over 2mil views in about a month of it's Youtube life. Heineken's 'The Entrance' commercial is featuring the song 'The Golden Age' by Dannish band called The Asteroids Galaxy Tour. Mega production from Heineken's agent 007.
Fantastic ad by Belgian agency Duval Guillaume for the Carlsberg beer. I did expect AR and some more thinking involved, but on my surprise it is simple as it should be.
In the latest issue of male Menzo, aired an ad that entitles the trade mark itself as "Probably the best ad in the world" (Probably the best ad of the world), inviting consumers to simply tear the page of the journal, follow the instructions notice and do something that's actually useful for them: make a bottle opener.
January 2, 2011
After spending 11 days re-watching all 11 Pixar feature films, Leandro Braga took 500 hand-selected scenes and made an amazing tribute to the best animation studio on the planet.
This mash-up is a trip in the films of Pixar Animation Studios. Enjoy!
Brooklyn based Brainstorm Digital studio shot breakdowns created for the HBO series "Boardwalk Empire". Shown here is their work from original plate to final versions for season 1, episodes 1-6.
Brainstorm Digital service all the major Hollywood studios and tackle the most challenging digital effects. They have quickly established themselves as a premier visual effects studio.